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Why No Lable?

We are a humble, small family business, who have been around since 2018. While you may not get thebranded indulgence of big name brands, you will get the following benefits when you shop with us:

  • Personalized Service. We do not outsource our customer service to people who are not vestedin the business. Hence, with us, you are guaranteed personalized after-sales service from thepeople who take pride in this venture.
  • Free Shipping. All our watches come with free shipping, no minimum order required. We keepour pricing simple and transparent, as things should be.
  • Shipping Guarantee. For the vast majority of times, our items are shipped to you withoutmishap. However, international shipping can sometimes be unpredictable. That is why if your itemever gets lost in the shipping process, we will send you a brand new replacement, at ourexpense. We bear the risk of missing shipments, so that you can shop with peace of mind
  • One Year Warranty. We screen our manufacturing partners regularly, and wear the watchesourselves. Hence, we are able to provide a One Year Warranty against manufacturing defects inthe movements of all our watches, Find out more here.


Our watches are shipped straight from the factory, avoiding duplicative shipping costs. We do notengage in an expensive re-branding exercise. lnstead, we spend our time and effort in researchingvarious manufacturers and the quality of their products, We try out the watches for ourselves, wearthem regularly, and ensure that we are happy with their aesthetics, quality and reliability before sellingthe models to our customers. And it doesn't stop here, We continually screen our manufacturingpartners, and will drop them if their standards deteriorate. That way, you are assured of a quality.beautiful and no-frills timepiece.
No unnecessary branding. No fancy packaging. No Labels